HELLO,

Pleasure to e-meet you — I'm Joe, a seasoned multidisciplinary art director and brand strategist with a background in leading creative execution across the beauty, wellness, and lifestyle industries. I specialize in building high-impact creative systems that span retail, digital, and print—shaping campaigns, environments, and brand identities that drive customer engagement and elevate business performance.

Over the years, I’ve led creative direction for DTC launches, rebrands, and in-store merchandising strategies for brands like StriVectin, RoC Skincare, The Rootist, and Amare. My work has helped increase product visibility, secure national retail placements, and boost sell-through across multiple channels. With a sharp eye for detail and a strategic mindset, I focus on where visual storytelling, consumer insight, and performance data intersect to influence conversion, retention, and brand affinity.

I’m known for crafting clean, modern visual experiences enriched with texture, type, and color—and for grounding creative work in clarity and meaning. Whether I’m building a full-scale campaign or refreshing packaging, I aim to deliver design solutions that balance commercial goals with cultural relevance, building brands that don’t just look beautiful but feel purposeful.

Welcome to my world; Philadelphia based, globally driven.